Race to Series C

Project Summary

Concepted and produced a cinematic campaign announcing AssetWatch’s $75 million Series C funding. Given full creative freedom to “bring the cool factor,” I transformed the company’s rapid growth into an F1-inspired visual narrative; Creating the racing environment, branded vehicle, lighting, animation, typography, compositing, sound design, and AI-generated narration. Delivered in 10 business days, the campaign launched across social media, company events, conferences, and trade shows, where its success led to an ongoing event theme and an expanded collection of print and environmental assets.

Work Done

Creative Direction · Concept Development · 3D Environment Design · Look Development · Texturing · Lighting · Camera Animation · Motion Graphics · Redshift Rendering · Cryptomattes · Compositing · Editing · Sound Design · AI Voiceover · Print Adaptation · Multi-Format Delivery