Campaigns

Project Summary

Across nine Kickstarter launches for Cryptozoic Entertainment, I developed more than 140 campaign assets spanning launch videos, social advertising, animated GIFs, and 3D product visualization. Together, these campaigns generated over $7.7 million in pledges (more than 11× their combined funding goals) with every campaign surpassing its goal.

Each campaign centered around a primary launch video delivered in both 16:9 and 9:16 formats. I also created 18 advertising cutdowns across 9:16, 1:1, and 4:5 per campaign, along with 6–10 animated GIFs and approximately 5–8 polished product renders per campaign. These assets were adapted across Kickstarter pages, websites, social media, email campaigns, and paid advertising to create a cohesive visual experience throughout every stage of the launch.